Privacy Policy

1. Who We Are

Made For Time Ltd is an independent luxury watch specialist based in Hertford, United Kingdom. For the purposes of data protection law, we are the data controller responsible for your personal data.

Made For Time Ltd · Company Number 15433313 · Registered address: 7 Fore Street, Hertford, SG14 1DA · Email: info@madefortime.com

2. Information We Collect

We may collect and process the following personal data:

• Identity data — your name, as provided when making an enquiry
• Contact data — email address, telephone number
• Enquiry data — details about watches you are interested in buying, selling, sourcing or exchanging
• Communications — records of correspondence between you and our team
• Technical data — IP address, browser type, device information, pages visited (collected via cookies with your consent)
• File uploads — photographs or documentation you choose to share with us via our enquiry forms

3. How We Use Your Information

We process your personal data for the following purposes:

• To respond to your enquiries and provide our concierge services (contractual necessity / legitimate interest)
• To arrange private viewings and manage appointments (contractual necessity)
• To provide valuations and facilitate transactions (contractual necessity)
• To send you relevant updates about pieces matching your interests, where you have consented
• To improve our website and services (legitimate interest)
• To comply with legal obligations

4. File Uploads

When you upload photographs or documents through our enquiry forms, these files are stored securely in our cloud infrastructure. Files are accessible only to authorised members of our team and are used solely for the purpose of assessing and responding to your enquiry. We do not share uploaded files with third parties.

Uploaded files are retained for the duration of your enquiry and for a reasonable period afterwards to support any ongoing relationship. You may request deletion of uploaded files at any time by contacting us.

5. Cookies, Analytics & Advertising

Our website uses essential cookies to function. Google Analytics only runs if you accept analytics cookies, and the Meta Pixel (used to measure our Facebook and Instagram advertising) only runs if you accept marketing cookies. You can change your choice at any time via "Cookie Settings" in the footer.

For full details about the cookies we use and how to manage them, please see our Cookie Policy.

6. Facebook, Instagram & Watch Valuation Enquiries

When you submit an enquiry through our website, Facebook or Instagram advertisements, Made For Time Ltd may collect your name, email address, telephone number and information about your watch.

This information is used to respond to your enquiry, assess your watch, provide a valuation and discuss a potential purchase or sale.

We may contact you by telephone, email or WhatsApp, depending on your selected contact preference.

We process this information where necessary to take steps at your request before entering into a contract, or under our legitimate interests in responding to enquiries.

Your personal information will not be sold to third parties or used for unrelated marketing without an appropriate lawful basis and any consent required by law.

We may use trusted service providers, including Meta and WhatsApp where applicable, to process enquiries and communications.

You can request access to, correction of or deletion of your personal information by emailing info@madefortime.com, subject to any legal retention requirements.

7. Data Sharing & Service Providers

We do not sell your personal data. We share information only with trusted service providers who help us operate our business, where necessary and under appropriate data processing terms:

• Meta Platforms (Facebook & Instagram) — advertising lead forms and, with your consent, ad measurement via the Meta Pixel
• WhatsApp (Meta) — messaging when you choose to contact us or ask to be contacted this way
• Google — website analytics (Google Analytics 4), only with your consent
• Blink Payment — secure card processing for reservations and purchases
• Resend — delivery of enquiry and order emails
• Secure cloud hosting — our website, enquiry records and uploaded watch photographs

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Enquiry and valuation data, including uploaded photographs, is retained for 24 months after your last interaction with us and then deleted. Records of completed purchases and sales are kept for six years to meet our legal, tax and accounting obligations.

9. Your Rights

Under UK data protection law, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your personal data
• Restriction — ask us to limit how we process your data
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, please email info@madefortime.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. All data is transmitted over encrypted connections and stored in secure, access-controlled infrastructure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.